03.25.2016
news

Chill/No Chill: Bra-Sizing Apps

Seemingly everyone has caught the startup bug. Entrepreneurs from San Francisco to Tel Aviv to Toledo have ambitions of "making the world a better place," or at least one in which we can have food, weed, and casual sex delivered with the swipe of a thumb.

But is every industry in drastic need of disruption? For instance, has the bra-sizing process become so arduous that you would prefer to stay at home to measure your bust? Enter ThirdLove—an at-home bra-sizing system powered by a mobile app. Is this attempt to cut-down the steps to finding comfortable support chill? Or is the idea of your phone knowing your bra-size no chill, and also kind of creepy? 

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