Chill/No-Chill: Fog-to-Bottle Vodka

"Fog is a big part of the identity of San Francisco," according to the narrator of this Hangar One Vodka spot for the California-based spirit company's newest product: Fog Point Limited. Which is vodka made from said crucial aspect of SF's I.D.; fog. In order to source the cloudy ingredient, Hangar One now employs a "Fog Collector," a job title that sounds kind of like a Canadian swear word.

The vodka is being sold as "innovative and sustainable." But would getting faded on foggy vodka be chill because fog and vodka? Or no-chill because this feels like something that would be overpriced and sold at a Las Vegas casino in like 1999?