Hatchimal Toys Are Robot Tamagotchis for the Next Generation
This hatching egg might just grow up to kill you in your sleep.
On October 7, Spin Master toy company “hatched” its mysterious egg toy and is on track to shilling this year’s bestselling, most-buzzed-about toy—an interactive egg that hatches a dragon/penguin/koala hybrid creature. The whole process, egg to adulthood, is wildly interactive.
You’ve got to hold the egg (maybe nurture the fucking thing) to hear its heartbeat. You can flip it around for a giggle, or tap the egg, and something inside will tap back. The creature won’t hatch unless you actually play with the egg and interact with it. Then, on its very own, the robot toy will hatch!
Once alive, the Hatchimal is ready to party and goes through the actual stages of life (kind of). You have to teach your toddler Hatcnhimal to walk, dance, talk, and play games. And I guess it gets less agro as it gets older, cus you know, death is probably looming.
Does this sound familiar? Well, you’re right if you think the Hatchimal is the way better version of that Tamagotchi animal keychain toy you had as a kid. Perhaps this one will be more fun because it’s really alive, and has a mind of its own. Or it might kill you in your sleep. Never know.
Robot toys with a mind of their own, apparently, are the wave of the future, a future where eventually they will toddle off and play with themselves.
"As far as we know, a toy that's able to hatch on its own hasn't been done before," James Martin, head of Spin Master's robotics unit, told CNN Money.
Spin Master decided to go the robot route, not the web/phone connected app route, because they figured kids spend too much of their days staring at screens anyway. This toy is screen free and requires diligent attention to get it to work. Avoid the robot egg thing, and it may never hatch. (What happens then? Like, can you return it?)
Usually the creature hatches within 30 minutes of continuous play; so it sounds like Christmas morning means millions of kids rubbing and tickling big eggs.
Each Hatcnhimal costs about $60.