05.19.2017
culture

More People Scream For Weed Than Ice Cream (and Viagra)

But like, obvi you should still scream for ice cream, too.

Is there any better way to express a yearning for ice cream than by letting out a deep, caterwauling scream? I think not. Truth be told: I scream, you scream, we all scream for ice cream. But would you also stand up and shout when you’re really jonesing for some fire/recreational cannabis? Well, you should.

As it turns out, recreational weed sales are actually on track to top revenues earned from the frozen, creamy treat this year. According to a new report from Marijuana Business Daily, in 2017 recreational cannabis sales will likely also eclipse those of Doritos, Funyuns, and Cheetos. 

Hear that, Frito Lay? You’re enriched-corn-product peddling game is f*cked. Not.

In 2016, rec weed already went harder, stronger, and earned more revenue, than the popular boner pills Viagra and Cialis, paid music streaming services (Sorry Spotify), Girl Scout Cookies, and tequila. Not surprisingly, beer, cigarettes, and nutraceuticals (aka nutritional supplements) outsold most other industries. But legal weed could be right up there, too.

It’s no secret that legal marijuana shows massive potential to become a top-earning sector in American and Canadian economies. According to Marijuana Business Daily's 2017 Marijuana Factbook, “the marijuana industry will create a $20 billion-$24 billion economic impact in 2017. By 2021, that could soar to $70 billion annually.”

And, per the report, said revenue comes from each corner of the industry––from wholesale cultivators to recreational retail sales. In Colorado, where the state’s voter-approved recreational program went live in 2014, cannabis sales have reportedly topped $100 million for nearly the last year. California, which will begin retail sales by 2018, is expected to see similar and possibly even greater gains.

Sure, President Donald Trump and Attorney General Jeff Sessions could theoretically rain down pretty hardcore on the legal pot parade and stymie the cannabis-fueled economic boost. That Sessions is a real firecracker (and he probably has bad breath). But considering how much tax revenue state economies stand to lose if such a federal crackdown actually were to go down––not to mention the limited resources available to the Department of Justice to go after state marijuana programs––such a doomsday scenario isn’t highly likely. 

Despite projections that the legal marijuana industry stands to earn more this year than Big Ice Cream, Ben and Jerry probably aren’t shaking in their boots and would likely be stoked if that actually happened. 

What’s really shocking, though, is how the nation is only just now realizing weed’s financial potential. The Drug War propaganda may have fooled our parents and previous generations, but we’d be truly doltish to make the same mistake over again. 

 

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