11.03.2015
lifestyle

KINDLAND’s Some Kind of So-Called Manifesto

KINDLAND is here because you're here.

KINDLAND is a website about marijuana like how Victoria’s Secret is a catalog about sex. We’re not here to sell anything that everybody doesn’t want already.

If you’re reading this, chances are it’s because you’re part of a shared cannabis mindset that is expanding across all demographics, spreading even faster than weed laws are changing. We are men, women, old and young, across all racial and income and education brackets, encompassing every spectrum of politics, sexuality, and religious attitude.

We have all arrived at one common core understanding—that cannabis offers a quality-of-life enhancement both individually and to our society collectively.

From the business point of view, this revolutionary confluence signals the birth of an industry. A ton of smart money is betting on legalized weed creating a bonanza of billion-dollar buyouts. The trick is to get in on the early adopter floor, and leverage to cash out when the wave of consumer demand reaches peak swell.

KINDLAND recognizes this burgeoning cannabis movement as a mindful, likeminded community unusually attuned to all the world’s wonders—cultural and natural, small and large.

All of us at KINDLAND are fully cognizant that without a marketplace, our online publication would be launching into a void.

Our biz-dev consultants have strongly urged KINDLAND to position itself—in a list of branded bullet points—as the singular voice of authority presiding over a Wild West of profit frenzy. The site has been advised to trumpet its intention to impose best practices, raise industry standards, influence outcomes, craft a glowing future of weed abundance.

Maybe we will become the Forbes of THC profiteering. We’re open to it.

But looking beyond the limitless dollar horizon, KINDLAND recognizes this burgeoning cannabis movement as a mindful, likeminded community unusually attuned to all the world’s wonders—cultural and natural, small and large.

Our editors and artists are more comfortable advocating the entertain-and-enlighten route. KINDLAND creative staff (in short, everybody on the team) is most credible when promising all the latest news and cultural developments delivered daily in a tone that is not snarky or dumb, that is rich in surprise and delight, that is informed and motivated by curiosity and a sincere desire to share cool shit with people who appreciate cool shit.

If forced to pledge, we commit to keeping the burgeoning cannabis nation abreast of the surges in entertainment, products, tech, the whole business hustle, whatever that turns out to be, and as those surges happen.

Some days, don’t be surprised when KINDLAND does exactly that, providing unique perspectives and incisive viewpoints peppered with hilarious video, trip-worthy photo galleries, enchanting personalities, and deep reporting on under-covered narratives.

Other days, the site may circle out for wider views. So relax, drift along with the flow. We’re going your way.

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