Microsoft Gets Right Up Close to the Marijuana Business
BIll Gates seems to have seen some Windows of opportunity.
Massive software conglomerate Microsoft has not entered the weed business, precisely, but it’s moving in so close to the plant that Bill Gates could probably track it from seed to your stash.
Marijuana Business Daily reports that Kind Financial (no relation to The KIND) has partnered with Gates's Redmond, Washington, based behemoth in a venture to win government contracts dealing with the technology necessary to track marijuana production and distribution from seed to sale.
From Marijuana Business Daily:
Microsoft’s foray into the legal marijuana industry marks the first time a major mainstream corporation has publicly acknowledged it intends to tap the cannabis-related market—although the Redmond, Washington, company won’t touch the plant.
“This is earth-shattering,” said cannabis industry consultant John Conlin. “It’s a huge deal. Huge, huge, huge.”
Conlin added: “Somebody big sooner or later was going to make a move. And here they come, and I think it’ll just open the floodgates.”
Kind Financial is a Los Angeles-based equity firm founded in 2013 by Philadelphian David Dinenberg. Lindy Snider, daughter of former Philadelphia Flyers owner Ed Snider, is one of Kind’s investors. The firm bought tech startup Agrisoft in 2015, placing Kind in the seed-to-sale cannabis-tracking business.
Kind’s partnership with Microsoft is being fervently lauded as a massive step toward legitimizing an emerging legal-weed green rush in the United States.
“Microsoft is not in the legal cannabis industry,” insisted the company’s executive director of state and local government solutions, Kimberly Nelson. “Microsoft is in the cloud platform business.”
Correct. And the cloud platform business is now in the marijuana business, and that’s a good thing. Because once something gets in the Cloud, it never goes away again.