How To Be A Weed Know-It-All With Data Science

And maybe a little help from Headset.

Whether you’re a long-time cannabis user or brand new to the weed game, there’s always something more to learn about the scene, cannabis community as a whole. Knowledge is power, as Francis Bacon or some other old white dude would say. Retaining said knowledge into your brain, and transforming the weedy wisdom into actionable power, however, is another story entirely. You could spend hours combing through forums online or chatting with your friendly local budtender. Or you could go door to stoned door, collecting cannabis consumer data yourself. Of course, there are easier ways. Such as data science for instance.

Weed isn’t something we normally associate with data science, but we should—especially if you’re a retailer, or a consumer hoping to make informed purchasing decisions, or you're keen to generally being in-the-know. That’s where Headset comes in (Full Disclosure: This post was created in partnership with Headset). And while the young Seattle-based industry intelligence and cannabis tech company is primarily concerned with helping canna-businesses thrive, since launching in 2015, Headset has harnessed a wide range of useful information for the consumer. This data is gathered from the point-of-sale systems used by retailers in legal states Washington, Colorado, and Nevada.

Let’s say you want to know what the most popular concentrates brand in Washington is, for example. Headset not only posts that information, the firm whose founding braintrust first launched popular strain database and canna-info hub Leafly––updates it in real time. (Regarding the WA wax, If you head to the site you’ll find Hempire’s Cherry OG Wax currently claims the top spot in the Evergreen State.) Or maybe you want to know what edibles Colorado weedophiles are munching on. That would be Wana’s 10-pack of Mixed Sour Sativa Gummies, for your information. If you listen to super-nerdy podcasts, then you already know humans are bad with numbers, not the best with probability, and generally could do more to make more accurate guesses about their surroundings. Not having to rely on your assumptions, and arming yourself with actual data, is a big step in going from pretending to know what you’re talking about, to actually knowing what you’re talking about.

Retailers and brands can subscribe to the market insights platform to help expand their businesses and get a clearer picture of where sales within the cannabis industry have been, and where the infused product sectors seem to be heading. When so much of the world is intangible, and difficult to comprehend, it’s nice to know there are tools out there accurately cataloging and analyzing the data shaping the future of emerging industries such as cannabis. And that’s no small thing.