Whoopi Goldberg Aims to End Period Cramps With Weed

Long-time smoker sniffs out a dank and empowered biz op.

Actress and The View co-host Whoopi Goldberg has blitzed the media with announcements for her upcoming line of cannabis-infused products for women, arriving sometime in April.

Ladies! Be on the lookout for topicals, tinctures, edibles, sipping chocolate, even bath soaks, all of it—to judge from extensive prerelease news coverage—marketed toward relieving menstrual cramps.

Whoopi’s period-first venture will be presented under the brand Whoopi & Maya, in partnership with Maya Elisabeth, a founder of Northern California’s Om Edibles.

Image via Timothy White/Courtesy of Whoopi and Maya

There is an origin story, as anyone who has been on the Internet today can tell you.

From Glamour:

"I have a daughter and two granddaughters who inherited my horrific menstrual cramps," says Goldberg, 60. "Being a pot smoker for years, I talked to a lot of men in the marijuana business about developing something for period relief, and they always came back with 'That's too niche a market.'"
Wait, what?
"I know! It's like, half of the planet is not a niche market!" Goldberg continues. "Most guys don't have any idea what a period is or how it works. It's like, ‘There’s a vagina, and there's an egg...’ ”

From Vanity Fair:

Goldberg got in touch with a couple of industry experts to see if there was already anything on the medical-marijuana market for cramps. They told her no, because it was seen as a niche.
At this point in the interview, Goldberg stops to give an exasperated chuckle.
“Hey, this niche is half the population on the earth,” she says. “This seems to be people flippantly blowing you off, which is what you get whenever you start talking about cramps. They weren’t thinking how do you target this? I have grown granddaughters who have severe cramps, so I said this is what I want to work on.”

From USA Today:

“I want to go nice and slow with this. I don’t want this to be a joke to people. It’s not a joke to women,” Goldberg told USA TODAY.
“A lot of white men don’t have to think about this,” said Elisabeth, who is white.

From Newsweek:

A lot of people I spoke to happened to be guys, and they said, “You know, it’s kind of a niche market.” I got tired of hearing that. This niche is half the population. Most of the growers I know are dudes. Finally, somebody said, “I think I want to hook you up with this wonderful woman named Maya.” Maya said, “Oh yes, let’s work on some stuff. Let’s get to work, girl.”
I don’t know that our product is better than anybody else’s product, but I know that our product is geared specifically for [women]. Nothing I’ve been able to find says that.

The fact that this 50-percent-of-humanity niche has been ignored will be news to the makers of Foria Relief. Foria Relief is a vaginal suppository concocted with THC and CBD-infused cacao butter designed specifically to counter menstrual discomfort.

Foria Relief came about when urologist Dr. Jennifer Berman teamed with Matthew Gerson, founder of Foria Pleasure—a THC-infused lubricant—to develop a medical marijuana product that actually goes places that Whoopi & Maya’s copycat balms have yet to venture: 

[Foria Relief] can also be inserted rectally for other forms of pain and discomfort in the body, such as the back and hip area. Women have reported experiencing relief from both vaginal and rectal applications.”