Snoop Dogg Has Done a Deal With Canada's Biggest Pot Company
The Doggfather teams up with Tweed in his first foray in Canadian weed.
Snoop Dogg is a champion of the weed world. For years, the rapper/actor/entrepreneur/blaze-master-general has been one of the most public supporters of sinsemilla.
Both a weed connoisseur and cannabis industry vet, in 2015 Snoop founded Casa Verde Capital, a dedicated venture capital fund for cannabis-specific businesses and endeavors. His designer line of marijuana products, Leafs by Snoop, debuted later in the same year, garnering only positive reception.
From Ottawa Citizen:
Marijuana producer Tweed is pairing up with weed-smoking, gin-and-juice sipping Snoop Dogg in a deal that will grant the Ontario-based company exclusive rights to use certain content and brands owned by the rapper’s company, LBC Holdings. In exchange for the rights, Tweed will pay Snoop Dogg an undisclosed amount in cash and stock.
The agreement with Tweed is Snoop's debut into Canada's seemingly soon-to-be-legal marijuana industry.
“Canada has been at the forefront of the business model, and I look forward to being a part of the road ahead," Snoop said in a statement.
It's no small partnership. Tweed claims, as far as it knows, to own and operate the largest marijuana greenhouse in the world.
Tweed is expected to disclose more information regarding the partnership in the coming months.