Study Shows Cannabis Users Are Happier And Generally Better People

But of course, we already knew that.

Slowly but surely the outdated stereotype of couch-locked stoners gorging on Fritos is fading (although, tbh, that sounds like my ideal lifestyle). These days, cannabis consumers are simultaneously successful business owners, writers, teachers, designers, politicians, social media influencers, and straight-up hustlers. Whether you use the herb recreationally or medicinally, cannabis has helped redefine health and wellness in the modern age. And now there’s a study to back up what we've known all along.

According to research conducted by BDS Analytics, cannabis users tend to be happier, more satisfied, and more monetarily successful than their herb-free counterparts. OK, but how did they figure this out, you ask? In March of this year, analysts asked 1,000 California and 1,001 Colorado residents a range of questions about their mental, social, and financial wellbeing via an online survey. For the sake of accuracy, BDS analysts reached out to specific candidates to represent each state's demographic makeup (we're talking race, age, gender, etc.) as defined by the U.S. Census. Only, they limited the age parameters to 21 and up for obvious reasons (AKA the law). 

From there, researchers broke down the respondents into three categories: “consumers” who had used cannabis in the past six months, “acceptors” who would consider using cannabis, and “rejecters” who had no intention of using cannabis ever. And what they found was fairly surprising    if you don't have much faith in potheads, that is.

Of those polled, California consumers made an average annual household income of roughly $94,000 while rejecters took home about $73,000 a year. Meanwhile, 64 percent of Colorado consumers reported being employed full-time while about half of the Rocky Mountain State acceptors and rejecters reported the same. But the survey didn’t just focus on brass tax. 

Apparently, consumers in both states were more likely to engage in outdoor activities and volunteer opportunities than rejecters. Interestingly, cannabis consumers were also more likely to describe themselves as nurturing

Linda Gilbert, head of the consumer research division at BDS Analytics, said of the findings, “Cannabis consumers are far removed from the caricatures historically used to describe them. In fact, positive lifestyle indicators like volunteering, socializing, satisfaction with life and enjoyment of exercise and the outdoors are highest among cannabis consumers, at least in Colorado and California.”

However, with all of these positive findings, it's important to be mindful of the fact that people of color are disproportionally penalized for dealing with the herb. If we’re going to crush stereotypes, we also have to be honest about the racist origins of any typecast societal conventions, and the ways that such labels continue to disenfranchise entire communities and demographics at an alarming rate.