Faces From the Four-Twenty Games
L.A. was the first stop on a tour to de-stigmatize cannabis.
There are many words and phrases we use to describe the legal weed industry and cannabis community: Growing. Booming. Challenging. Inspiring. Frustrating. Inclusive. Non-inclusive (but working on it). Emerging. Nascent. Pretty tight. Mobile. Innovative. Progressive. A bad idea. A revolution.
Mostly, what I've observed of the" people behind the plant" is that the weed world is incredibly diverse. And not limited by the stigmas of its prohibitive past.
This weekend, The KIND hung out by the beach, in Venice, California, with an especially diverse bunch at the first stop of the Four-Twenty Games––a self-described "series of unique athletic events taking place in California, Colorado, Washington, and Oregon that promote the healthy and responsible use of cannabis."
The stated mission of the Four-Twenty Games is to de-stigmatize negative associations with cannabis through athleticism, activism, the sharing of information, live music, really chill dudes in weed-leaf outfits (keep scrolling), and access to some of the brands staking their claim in legal weed's first wave.
The event centers on a 4.20-mile-long run/walk/skate/bike/Saturday stroll.
In previous years, we're told more than 1,500 participants took to the course. The KIND cameras caught up with some of the athletes, activists, and other chill souls at the finish line, just beneath the Santa Monica Pier.
Photos by the author unless otherwise noted.
Morgan, of the Drug Policy Alliance, was on hand to speak with guests about the different policies governing today's cannabis landscape. She spoke about the War on Drugs, and proposed legislation in California that could change the way weed businesses in the state operate.
Cannabis activist and community thought leader Steve DeAngelo speaks to the crowd in Venice about the social benefits of legal and medical cannabis. DeAngelo is the owner of Harborside Wellness Center in Oakland, California. He is also the owner of a dope set of braids.
Former mixed martial artist, Kyle Kingsbury was one of the athletes speaking to people about the use of cannabis in self care. The woman behind him founded a company that helps children suffering from epilepsy through CBD tinctures and C02-extracted hemp oil.
This dude was down for the cause.
Seemingly, most everyone was.